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Judy Loehr has been building and investing in SaaS companies since 2000. This includes seven early years at, seven years consulting exclusively with B2B SaaS companies, and four years building a VC firm that invests in early-stage SaaS companies. Taking what she learned working in venture capital, Judy de-mystifies market sizing and helps both founders and investors understand how to approach bottoms-up market sizing for a company. Along the way she includes perspectives about minimum B2B SaaS market size requirements, specific market factors that can raise red flags, and provides examples of metrics and positioning that investors want to hear.


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Building Your Company

Bottoms-up Market Sizing Framework for Founders, Investors and Boards

Tue, Jun 30 @ 9:00am PT1.5 hrs

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