Welcome To Your Athena Journey!

Getting Started

This portal is a comprehensive resource for board service preparation and includes opportunities for connecting with the Athena community and applying for board opportunities.

When you dismiss this message, you will see your "Journey Dashboard." This dashboard is your roadmap for growth and has been specially designed to prepare you for board service.

You'll start with "Goal Setting and Journey Planning" with your mentor and then move into phase work. Please note that, although all phase resources are available to you at any time, we strongly suggest completing your current phase before moving on to the next.

If ever you get lost, simply click the "My Journey" button in the upper right-hand corner of the site to return to your Journey Dashboard. It is of the utmost importance to us that this portal provide you with all resources you need to reach your board goals. Please don't hesitate to reach out to coco@athenaalliance.org with any questions, concerns, or suggestions.

Thank you for being a member of The Athena Alliance. We look forward to the journey ahead!

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The Boardroom: By Invitation Only

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Being considered for an open board seat is an “invitation only” affair. Why? Because deciding who to put on the board is a deeply personal, high stakes decision for the CEO and other board directors. Therefore, you must be part of a trusted network to be seriously considered.

It is important to note that this “invitation only” experience is not usually associated with large, high-profile companies. Larger companies are likely to have brought on more than a few directors over the years and developed a mature Nominating Committee structure and process. They are also likely to hire a recruiting firm to support them. Instead, board additions made through a trusted network are usually those of the young, or small to mid-cap public companies, or well-backed private companies on a trajectory toward a winning exit and looking for their first or second independent director.

Why is the process an “invitation only” experience with these companies? For two very personal reasons:

  1. The process is the only one in which the CEO participates in hiring their own boss.
  2. This new director will be on the board for six to 10 years, or even decades.

Considering these facts, it’s not surprising that personal success and company success are obscurely intertwined in the board decision process. In such a high-stakes situation, board members, usually men, will usually pick — consciously or unconsciously — someone from their network. More often than not, this person will look a lot like them. This inevitability, when viewed through the lens of unconscious bias, makes the progress of diversity in the boardroom achingly slow.

However, when an informed advocate for diversity enters the network and is able to make the case for diverse board candidates, change can happen very quickly. This change relies on access, influence, and positioning. It also requires an awareness of the perspective of the CEO and the board as a whole, who will be evaluating candidates by asking:

  • “Will this person add value?” (i.e. “Will the company thrive as a result of what this person brings to the table?” “Will they evolve as quickly as we do?)
  • “Can we, the board, trust them?” (i.e. “Will they have our best interests at heart?””When we need to make a tough call, do we share the same values and leverage them in similar ways?” “Do we know their triggers, and can they manage them well?”)

“Will our chemistry be strong?” (i.e. “Do we ‘get’ them?” “Do they ‘get’ us?” “Do we understand how they think?” “Will our collaboration make all of us better leaders for this company?”)

Here are my thoughts on the best ways to move the needle more quickly for women (or anyone outside the network) within the realities of how board selection decisions are made.

Access

For those of us sponsoring women, our sharpest focus should be on joining the trusted network of CEOs, VCs, and seated board directors. It is almost guaranteed that these individuals will be male and that their network will not boast many qualified women. Becoming a part of their trusted network means that you are more likely to be made aware of open board opportunities and to be able to put forward qualified women for those roles.

To become part of this trusted network, you must consciously pursue it. If you are a senior executive or in the C-suite, you know at least one CEO, are likely to interact with your company’s board, and are probably invited to events where you mingle with CEOs and board directors. To be aware of open board positions and put forward qualified women, strengthen your connections with these individuals and ask them for introductions to other CEOs, VCs, and seated directors.

I have yet to meet a male leader who won’t consider a woman candidate when they are recommended by someone they trust. In fact, when I tell CEOs, VCs, and seated board directors that I know women who would be excellent choices, their response is usually, “Great! Please introduce me to them so I can consider them for the role.”

Influence

When my organization (The Athena Alliance) speaks with a board influencer or decision-maker about an open board seat, we are careful to move past the discussion of a candidate’s desired title, industry, and company size. We are quick to ask “why” these details matter to them. This question expands the conversation to include the trajectory of the business model and its services, the opportunities and challenges the business faces in scaling, the gaps in the experience and capability of the existing board, and the thought leadership and temperament that is desired in this next director. The result is a broadening of the possibilities around board fit.

The Athena Alliance is a mission-based organization working to advance gender diversity in the boardroom. We are not a recruiting firm and are not hired by the board to find a director. However, we do make introductions between boards seeking directors, and amazing women for them to consider. To begin a dialogue with the CEO and board, we approach them as a trusted member of their network and develop credibility by demonstrating our ability to understand the needs of their business. With this trust and credibility comes a displacement of any unconscious bias as well as an increased interest in considering our recommendations.

Positioning

When you have a clearer understanding of why a board is seeking certain qualities, position a qualified woman by telling a story that illustrates the value she brings to the table. Stories go beyond qualifications to connect the audience with character, context, and contribution. They can be far more memorable than a CV or bio, and can better map a woman’s experience to the needs of the business and the board. Furthermore, by engaging an influencer with a story, we focus on relevant experience rather than job title. This chips away at bias and makes the influencer more willing to consider the candidate. In providing the influencer with a personal story that can’t be found on a resume, we position a woman for success from the start. Unconscious bias is naturally eliminated or suppressed in the face of relevant stories of realized value.

Make it easy:

My final word of advice is this — don’t ask boards to create or participate in a process that they are not already familiar with. Between 94% and 99% of board seats are filled through a network, and this is especially true for small-cap public or the private companies. Networks do not follow a formal recruiting process, and trying to introduce a new process is a superfluous barrier to entry. Instead, meet boards where they are — become a part of the trusted network, help the board’s articulate the value of the right candidate, and present women by telling stories that illustrate the value the board is looking for.

Lights, Camera, Action at New Relic!

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On Friday, July 22nd, The Athena Alliance joined Emmy Award-winning producer Patsy Northcutt, director Henry Hopkins of H2Video, and executive coach Nan Crawford for a day of filming at New Relic HQ. Together, Patsy, Henry, and Nan directed the development of 15 incredible short videos for The Athena Member Library. Here’s a sneak peek of what they shot:

Interview with Ann Winblad

Ann Winblad is one of the top female venture capitalists and founding partner of Hummer Winblad Venture Partners. She shared incredible insights into board service, from understanding the what, when, and how of introducing the first independent director to a board, to how board dynamics and needs change depending on company type and size. Ann also touched on how a wide variety of executive backgrounds – from HR, to legal, to product – can apply to different boards. Our video interview with Ann will be available exclusively to Athena members to enhance their journey towards board seat attainment.

Interviews with The Athena Alliance Executive Partners

We held interviews with several of Athena’s Executive Partners – Nan Crawford, Hilary Wicht, Hillary Weber, Donna Hamlin, Gary Purece, and Murray Cook. These interviews will be available exclusively to our members in the Athena Member Portal to give members a clearer understanding of how each partner can support them in pursuing their goals around board service.

Training videos from Athena Executive Partners Nan Crawford, Hilary Wicht, and Gary Purece

Topics include:

  • How to Increase Your Impact Through Storytelling
  • Defining Your Unique Selling Proposition
  • Overcome Your Fear of Public Speaking and Conquer Stage Fright Forever
  • Create an Authentic Connection with Your Audience
  • Eliminate Unconscious Habits that Undermine Your Authority
  • Expand the Expressive Power of Your Voice to Speak with Confidence and Conviction
  • Embody Your Message With Congruent and Compelling Physicality

We’ll be in video editing for a few weeks, but stay tuned for these new additions to our Member Resource Library!

Event Recap: July’s Elevator Pitch Night

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Elevator rides can be short, so if you need to describe your personal brand and experience in the time it takes to climb a few floors, you’re going to need an elevator pitch that is concise, comprehensive, and well-rehearsed. That’s the idea behind The Athena Alliance’s Elevator Pitch Nights, where Athena women try out their pitches on Athena’s board and executive experts. Our experts provided feedback not only on each pitch’s content but on each woman’s delivery and presence. Here are the unique perspectives each expert brought to the critique:

  • Dora Vell, Board Recruiter – Dora has placed many board directors over the years and homed in on how each woman’s differentiating value was represented in their pitch versus their LinkedIn profile. After comparing the two, she provided on the spot guidance for adjusting the essence and content of each woman’s pitch.
  • Gary Purece, Executive Advisor and Coach – Gary used his expertise in radio, advertising, and branding to enhance the storytelling aspect of each woman’s pitch. He helped strengthen each woman’s unique message of impact and value.
  • Hillary Wicht, Voice Coach – Hilary adjusted for tone, inflection, and physical presence to ensure that each woman’s words and actions were polished and effective. There were a handful of moments in which Hillary worked magic on the pitches of our women, transforming a relatively plain narrative into a powerful one.
  • Hilary Weber, Executive Coach and Innovation Expert – Hilary has consulted a variety of companies and executives around innovation and transformation. She helped our members articulate their true passions and ensure that the types of boards roles they were pursuing would enable them to drive scale and success.

After our experts were introduced, Athena women sat in groups of five with each expert, then rotated to the next table after each of their pitches had been reviewed. As Athena Founder Coco Brown noted, “‘holy cow!’ moments were a constant throughout the evening” and energy was high. Athena women were continually surprised and thrilled with the adjustments and guidance they received. “We genuinely could have gone on for hours,” says Coco, “in fact, we did run well over letting time just fly by! Most of the attendees expressed interest in joining us again for our August pitch night for more refinement and fun.”

Are you an Athena member interested in attending August’s Pitch Night? Click here to RSVP.

Please Join Us at The Catalyst Conference

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Girls in Tech To Host Fourth Annual Catalyst Conference and The Athena Alliance is a major partner in this event with 14 of our members speaking. Athena members recieve a 25% discount. Please use the code ATHENA

Girls in Tech is proud to announce the fourth annual Catalyst Conference, a three-day event designed to celebrate women in this new age of innovation. The event will take place at Hotel Palomar in Phoenix, Arizona on April 17-19, 2016. Click here to purchase tickets!

“The Catalyst Conference was created to provide our attendees with an environment that allows for true and honest conversations about important issues including gender diversity in the workplace and how we can better support girls in tech.” said Adriana Gascoigne, Founder and CEO of Girls in Tech. “We look forward to hosting another great group of attendees with a solid lineup of workshops and conversations in Phoenix in April.”

The Girls in Tech Catalyst Conference will include inspiring keynotes from female leaders, as well as multi-media presentations and networking events. The conference also offers attendees exciting discussion and sage advice on innovation and technology, and will provide them with a platform to exchange ideas, connect with other influential women, and create lasting business relationships that could have considerable impact on the technology industry at large.

“As an advocate for innovation in government, I know how valuable it is to collaborate with techies outside my organization,” said Laura Williams, Catalyst speaker and eDiplomacy Officer, United States Department of State. “I’m looking forward to connecting with the women of Girls in Tech, hearing their stories, learning from their perspectives, and brainstorming new ideas.”

There are more than two dozen speakers confirmed for this year’s event, including:
Amy Bunszel, Vice President, AutoCAD Products, Autodesk
Leah Busque, Founder & CEO, TaskRabbit
Sandy Carter, Social Business Evangelist & General Manager, Cloud Ecosystem & Developers, IBM
Mercedes De Luca, COO, Basecamp
Debra Jensen, CIO, Charlotte Russe
Rashmi Kumar, Vice President of Information Technology, McKesson
Fran Maier, Founder & Chair of the Board, TRUSTe and co-founder of Match.com
Monique Morrow, CTO, New Frontiers Engineering, Cisco Systems, Inc.
Cheryl Porro, Senior Vice President, Technology & Products, Salesforce
Kara Swisher, Executive Editor & Co-Founder, Re/Code
Jennifer Tejada, President & CEO of Keynote
Kristen Wolberg, Vice President of Technology, PayPal

Featured discussion topics include:
Fuel­ing the She-Economy: Why It Matters
Build­ing Your Brand, Net­work­ing, and Show­cas­ing You
Prac­ti­cal Prod­uct Mar­ket­ing: Engag­ing your Cus­tomers to Drive Advo­cacy and Growth
Diver­sity and Inclu­sion: Lever­ag­ing The But­ter­fly Effect
What it Takes to Build a Great Com­pany: Mis­takes Entre­pre­neurs Make That No One Talks About
How the Accel­er­ated Learn­ing Model is Help­ing to Alter the Gen­der Dis­par­ity in the Tech­nol­ogy Work­force
This is the second year that Girls in Tech has held their flagship event in Phoenix, acknowledging the area’s potential to harness and support women as they pursue tech and entrepreneurial endeavors.

“We’re excited to welcome the Girls in Tech Catalyst Conference back to downtown for the second year in a row,” said Phoenix Mayor Greg Stanton. “Some of the world’s most innovative women in technology will come together in Phoenix to empower other women to lead and succeed in this critical field.”

Catalyst Conference is sponsored by Automattic, IBM, H&R Block Small Business, Wells Fargo, Axosoft, Infusionsoft, City of Phoenix and Downtown Phoenix, Inc. Athena Alliance is also a proud partner for the event. Television and radio show host Kym McNicholas will emcee the event.

For more information about speakers and schedule of events and to register to attend, please visit: http://phoenix.catalyst.girlsintech.org/

Click here to purchase tickets!