Lisa Campbell is a well-respected leader with more than 20 years of experience crafting comprehensive, digital go-to-market strategy across the architectural, engineering, construction (AEC) and manufacturing industries.She currently serves as Vice President of Industry Strategy and Marketing at Autodesk, where she manages global industry and go-to-market strategy to establish Autodesk as the technology leader in digital product design and manufacturing. Her leadership spans product segmentation, positioning, messaging, pricing, and packaging for Autodesk’s disruptive new cloud SaaS offerings for the Enterprise and SMB sectors. In the past two years alone, Lisa has led the acquisition of more than 100,000 new users, successfully steering the company through the fierce competitive landscape of traditional manufacturing outlets and new cloud SaaS startups.
Lisa is a global thought leader on the future of construction, infrastructure, and manufacturing and is often called upon to assist executive leadership with positioning and communication. Her thoughts on manufacturing and small business have been published in USA Today and she is frequently invited to keynote and participate on panels at conferences across North America, Europe, and Asia. A proponent of leadership development, Lisa is an executive member of the Autodesk Women in Leadership program and an executive sponsor of Autodesk’s digital marketing training program for marketers around the world. She holds a B.A. in Mathematics and Computer Science from Boston College and an MBA, with distinction, in Marketing from Babson College.
For over 25 years, Yvonne Wassenaar has empowered companies to envision their future and ensure their continued relevance in an ever-changing world. A thought leader in cloud, big data analytics, and business digitization, Yvonne engages with leaders to scale and diversify their businesses through internal innovation and acquisition, while mitigating associated risks.
Yvonne was named one of the Most Influential Women of 2016 by the San Francisco Business Times. She is a member of the Wall Street Journal CIO Network and has been quoted in major publications such as: the GE Global Innovation Barometer, the Forbes CIO Transformation Survey, and the Wall Street Journal. An advocate for more diversity in tech, Yvonne serves on New Relic’s Executive Diversity Council and on the Board of Trustees for Harvey Mudd College. Yvonne holds a Bachelor’s Degree in Economics and an MBA with top honors from UCLA.